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Last updated: 10/03/26
 

This Privacy Policy explains how Cetotherium (“we”, “us”) collects, uses, stores, and shares personal data when you visit our website, contact us, or use our services.
If you have questions, email hello@cetotherium.com
 

1) Who we are
 

Cetotherium is the data controller for personal data collected through this website and our communications, unless we are processing data on behalf of a client (see Section 7).
 

Contact email: hello@cetotherium.com
Support: support@cetotherium.com
 

2) What data we collect
 

Depending on how you interact with Cetotherium, we may collect:
 

A) Data you provide
 

• Name, email address, phone number

• Business name, website, and service details

• Message/enquiry content submitted via forms, email, or other contact methods

• Any preferences you share (e.g., tone of responses, follow-up limits)
   

B) Website / technical data
 

• IP address, device/browser type, pages visited, approximate location, and usage analytics

• Cookies and similar technologies (see Section 9)
   

C) Payments (if you purchase)
 

• We do not store full card details. Payment processors handle payment information.

• We may receive confirmation of payment and limited billing details (e.g., name, email, transaction reference).
   

3) How we use your data
 

We use personal data to:

• Respond to enquiries and provide support

• Deliver and manage services (e.g., setup instructions, configuration, reporting)

• Improve our website and services

• Maintain security, prevent fraud, and comply with legal obligations

• Send service-related communications (setup emails, updates)
   

We do not send marketing emails unless you request them or consent where required.
 

4) Lawful bases for processing
 

Where applicable under UK/EU law, we process personal data using one or more of the following bases:
 

• Contract – to provide services you request

• Legitimate interests – to operate and improve our services and respond to enquiries

• Consent – where required (e.g., optional cookies or marketing)

• Legal obligation – for compliance with laws (e.g., accounting records)
   

5) How we store and protect data
 

We take reasonable technical and organisational measures to protect personal data and limit access. However, no transmission or storage system can be guaranteed completely secure.
 

6) Who we share data with
 

We may share personal data with trusted service providers when necessary to operate our website or services, including:
 

• Website platform/hosting (e.g., Wix)

• Email and productivity tools (e.g., Google Workspace)

• Automation connectors (e.g., Zapier)

• Messaging/telephony services (e.g., Twilio)

• Analytics tools (e.g., Wix analytics)

• Payment processors (e.g., Wix Payments or PayPal)
   

These providers process data on our behalf and are expected to protect it appropriately.
We do not sell personal data.
 

7) Client data (when working for business clients)
 

If Cetotherium helps a client business manage inbound enquiries (calls, SMS, email, forms), we may process data belonging to that client’s customers.
 

In this case:
 

• The client business is the data controller for that customer data

• Cetotherium acts as a service provider/processor

• Access is typically provided via invited access rather than passwords and may be revoked at any time
   

8) Data retention
 

We retain personal data only as long as necessary:
 

• Enquiries/support messages: as needed to respond and maintain a reasonable record

• Client service records: during the engagement and for a reasonable period afterwards

• Payment records: as required for accounting and tax purposes
   

You may request deletion in certain situations (see Section 10).
 

9) Cookies and analytics
 

We may use cookies and similar technologies for:
 

• Essential site functionality

• Security

• Basic analytics to understand site usage
   

You can manage cookies through your browser settings or site cookie preferences where available.
 

10) Your rights
 

Depending on your location, you may have rights to:
 

• Access your personal data

• Correct inaccurate data

• Request deletion (where applicable)

• Object to or restrict certain processing

• Request data portability

• Withdraw consent where processing relies on consent
   

Requests can be sent to hello@cetotherium.com
 

11) International data transfers
 

Some service providers may process data outside your country (for example the United States). Where this occurs, providers rely on appropriate safeguards for international transfers.
 

12) Children
 

Cetotherium services are intended for business use. We do not knowingly collect personal data from children. If you believe a child has submitted personal data, contact hello@cetotherium.com.
 

13) Changes to this policy
 

We may update this Privacy Policy periodically. The “Last updated” date indicates the latest revision.