Last updated: 16/05/26

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These Terms apply to services provided by Cetotherium (“we”, “us”) to you (“Client”, “you”). By purchasing a Cetotherium service, including the Pilot, Starter Coverage, Core Coverage, or Full Coverage, you agree to these Terms. 

 

If you have questions, email hello@cetotherium.com or support@cetotherium.com.

 

1) What Cetotherium is

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Cetotherium provides a Lead Rescue System service: setup and management of workflows that help capture, respond to, follow up on, and log inbound enquiries across selected channels, such as calls, SMS, email, and web forms, plus reporting where included.

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Cetotherium is a managed service, not a standalone software product.

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2) Plans

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2.1 Cetotherium Pilot — £195, 21 days

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Purpose: a fixed-term trial of Cetotherium on one main enquiry channel to confirm fit, test the workflow, and assess whether monthly coverage makes sense.

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Pilot includes:

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• Setup and configuration for one main enquiry channel

• Basic testing

• Fast first response

• Clear next step for the customer

• Lead logging where applicable

• Polite follow-up sequence within agreed limits

• End-of-pilot results summary

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Pilot does not include:

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• Multi-channel setup unless agreed separately

• Weekly Lead Rescue reports

• Website rebuilds, ad management, or sales training

• Guaranteed financial outcomes

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The Pilot fee is credited toward your first month if you continue onto a monthly coverage plan.

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2.2 Starter Coverage — £295–£395/month

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Purpose: ongoing Lead Rescue coverage for one main enquiry channel.

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Starter Coverage is suitable for businesses that want one important enquiry path covered, such as website forms, missed calls, SMS/texts, or email enquiries.

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Starter Coverage includes:

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• Management of one main enquiry channel

• Fast acknowledgement for new enquiries

• Lead capture and lead logging where applicable

• Basic follow-up sequence within agreed limits

• Routing to your chosen next step

• Monitoring and maintenance

• Monthly check-in or basic performance summary

• Reasonable support for small in-scope tweaks

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Starter pricing usually ranges from £295 to £395/month, depending on the channel selected, setup complexity, and tools required.

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2.3 Core Coverage — £495/month

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Purpose: ongoing Lead Rescue coverage for businesses with regular enquiries across more than one channel.

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Core Coverage includes:

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• Management of up to 3 main enquiry channels

• Fast first response across covered channels

• Lead capture and lead logging where applicable

• Follow-up sequences within agreed limits

• Routing rules for different enquiry types

• Weekly Lead Rescue reporting

• Weekly improvements or tests, such as message wording, timing, or routing adjustments

• Reasonable support for in-scope tweaks

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Core Coverage is priced at £495/month, subject to the agreed scope and channels included.

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2.4 Full Coverage — £650/month

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Purpose: broader Lead Rescue coverage for businesses with enquiries coming from several places.

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Full Coverage includes:

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• Management of 4 or more main enquiry channels, subject to technical practicality

• Multi-channel enquiry capture

• Fast first response

• Lead logging where applicable

• Follow-up sequences within agreed limits

• Weekly reporting

• Weekly optimisation

• Support for higher-volume or more complex workflows

• Reasonable support for in-scope tweaks

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Full Coverage starts at £650/month. Complex setups, unusual platforms, high-volume workflows, or additional custom requirements may increase the monthly fee, subject to agreement before setup begins.

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2.5 What counts as a channel

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A “channel” means one main place where enquiries come in, such as:

• a phone number

• SMS/text line

• website form

• email inbox

• WhatsApp account

• social media DM inbox

• live chat

• booking or enquiry platform

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Unusual platforms or complex integrations are confirmed before setup begins.

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3) Tools, accounts, and billing

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Some features may require third-party tools, such as automation connectors, messaging providers, call/SMS providers, email accounts, form tools, spreadsheets, or CRM systems.

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Unless stated otherwise:

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• Clients pay third-party subscriptions directly

• Clients own the accounts and billing

• Cetotherium is not responsible for provider outages, pricing changes, technical limitations, or policies

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If third-party tool costs are required, we will explain them before setup begins.

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4) Access and security

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Cetotherium does not require passwords by default.

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Access is typically granted through:

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• invited collaborator accounts

• approved OAuth connections

• account permissions controlled by the Client

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Please do not send passwords.

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Access may be revoked at any time, but doing so may stop the service from functioning.

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5) Client responsibilities

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Clients must provide:

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• accurate business information

• timely responses during setup

• lawful permissions for communications

• access to required accounts or tools

• approved wording, routing rules, and follow-up limits where needed

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Clients remain responsible for their customer service, sales process, fulfilment, pricing, availability, and customer relationships.

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6) Messaging rules

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Cetotherium is designed to be polite and helpful, not spammy.

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Clients can set:

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• follow-up limits

• tone of voice

• next-step instructions

• routing rules

• wording restrictions

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Sensible defaults may apply if not specified.

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Deliverability depends on external networks, platforms, customer devices, inboxes, phone carriers, and third-party providers.

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7) Personal numbers and privacy

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For call/SMS systems, we recommend using a dedicated business number to separate personal communications from business enquiries.

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Cetotherium only accesses data that flows through connected business tools and accounts needed to provide the service.

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8) Setup timelines

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Setup depends on client responsiveness, account access, tool readiness, and technical complexity.

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Many clients can go live within around 48 hours once required access, accounts, and information are ready.

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Complex setups may take longer.

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9) Payments, cancellation, and refunds

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Payments

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• Pilot is paid upfront

• Monthly coverage plans are billed monthly

• Third-party tool costs are paid separately by the Client unless agreed otherwise

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Cancellation

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Monthly coverage plans may be cancelled anytime.

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Cancellation takes effect at the end of the current billing period.

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Refunds

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The Pilot is generally non-refundable once setup begins.

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Monthly payments are generally non-refundable after the billing period starts.

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If a Pilot fee is credited toward the first month, the credit applies only if the Client continues onto a monthly coverage plan.

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10) Results and limitations

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Cetotherium aims to improve response handling, reduce missed enquiries, and make follow-up more consistent.

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However, outcomes depend on factors outside our control, including market demand, customer behaviour, pricing, service quality, availability, response from your team, and third-party tools.

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Specific financial results, sales, bookings, revenue increases, or conversion rates are not guaranteed.

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11) Liability

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To the fullest extent permitted by law:

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• Cetotherium is not liable for indirect, incidental, special, or consequential losses

• Cetotherium is not liable for lost profits, lost revenue, lost business, or missed opportunities

• Total liability is limited to the amount paid for the relevant billing period or the Pilot fee, whichever applies

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12) Intellectual property

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Cetotherium retains ownership of its workflow templates, automation designs, processes, documentation, messaging structures, and setup methods.

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Clients retain ownership of their business data, customer data, brand assets, and third-party accounts.

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13) Data protection

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The Privacy Policy forms part of these Terms.

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If Cetotherium processes customer data on your behalf, you remain the controller and Cetotherium acts as a processor solely to deliver the service.

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Clients are responsible for ensuring they have the lawful basis and permissions needed to contact their customers or leads.

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14) Changes

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We may update these Terms periodically.

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The “Last updated” date reflects the current version.

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15) Contact

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General enquiries: hello@cetotherium.com
Support: support@cetotherium.com